Our Strategy

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Let it be said upfront and with conviction: Ann Claire Media, LLC is not your average, standard PR/Marketing/Content Development agency. Our view of the entire process of partnering with a new client is holistic and cohesive. Or MECE-focused, depending on your particular background! Our overall goal, what gets us out of bed in the morning, singing and dancing, is the satisfaction of delivering a truly exceptional message about our client, to an incredibly receptive audience, who will gain measurable value from our work, in all areas of how we support that client. Our strategy differs from others in that we know that in order to succeed in this, things must be done in the right order, with great thoughtfulness, incorporating aspects of the client’s short term and long term goals, assets and budget, so that we properly set the stage for a great performance. Branding, Content, PR and Marketing are all equally important fields that feed into, support and drive each other’s growth.

Here is one example of how this works: clients often come to us with specific goals for their stand-alone PR and/or Marketing campaign, whether it’s achieving important B2B media coverage, or exciting B to C placements in widely-circulated, gold-standard digital or print publications, to finding magical ways of converting their clicks into dollars. Wonderful! As long as the product, company or service provides a genuinely interesting, fresh and helpful consumer experience, we’re in! We’ll be able to craft a thoughtful and powerful outreach campaign to the key media outlets we know will be open to and embrace our clients’ offering and commit to share it with their audience. On the marketing side, we’ve also got what it takes to help shift action into impact, resulting in speedy bottom-line upward mobility.

However, we have found, through our combined 40 years of experience as PR and Management Consultants, working to help a range of clients dramatically increase the awareness and impact of their offerings, that achieving and exceeding expectations depends on key foundational elements that must be in place from the start of any campaign. The crux of these is a solid brand, that has been carefully researched, developed and built so that it transitions from an idea or a dream into a symbol that truly represents the core of the company, product or services. Branding is a process that all successful companies employ before going to market, and a good branding campaign- branding architecture, brand identity development produces an image, a set of consistent values and messaging that resonate with the client’s demographic.

Finding and defining this can mean a huge investment with a branding-specific company, or simply working with an agency such as ours who have access to the tools, research, experts, creativity and passion to bring out the best in you as a client, and help you find your sweet spot. Here's why it’s imperative to us that whatever stage you are at, you are committed to finding your brand’s unique identity and voice. A winning brand is one that highlights your vision, values and credibility, allowing us to then translate your story into fluent, market-responsive communications that hit home. Media and end-users – customers – must feel, consciously and subconsciously, the deep value of the brand as whole, and begin to build a relationship with it. And, as on a first date, our clients will never get a second chance to make a great first impression!

Using online dating as an analogy, once these important gatekeepers, buyers and stakeholders “swipe right”, it immediately opens up a universe of possibility to us in designing a shiny, bright marketing and PR campaign that will continue to develop that relationship. We can share elements of its story and messaging over many cycles, generating waves of priceless earned media coverage and gaining the kind of traction and impact that will serve our clients’ needs, continually adding dimension to their expression and, through KPI’s and analytics, helping them adapt and pivot as the market shifts and changes.

At Ann Claire Media, LLC, we have an up-to-the-minute, comprehensive set of tools that can be deployed at the ideal time, in the most effective ways, to further our clients’ goals – from all of the services involved in perfect brand identity development and architecture, to initial brand awareness and media relationship development, to thought-leader establishment in outlets that will enhance C-Level Executive’s credibility and vision, to very specific marketing campaigns, both offline and digitally, that utilize the brightest minds and most cutting-edge strategies available globally on all platforms.

Our PR Executives leverage their raft of longstanding personal relationships with top editors &  journalists at important outlets, as well as access to tools like Cision. After initially consulting with the client on any necessary changes to their branding and messaging, we will present, define and deploy a customized PR strategy that will promote all aspects of the brand, focused on growing its impact in whatever demographic we target with each release and follow-up. Our award-winning Mar/Com and journalism-background writers create both fresh and evergreen content to bolster what we offer media, via press releases, personal contacts, website content, video, photo shoots, podcast and guest speaker opportunities as well as strategic partnerships and co-sponsorships with brands and events that support the overall P.R. initiative.

As a concurrent effort or an additional step in the process, our Digital Marketing partners, who backgrounds in the field come from their own experience as serial successful entrepreneurs who used marketing to build household-name businesses, will design a plan based on the metric most important to each individual client. They will then set goals that align with those priorities, running the gamut from SEO Content, Advertising Strategy, Conversion Optimization, E-mail Nurturing campaigns & Social Media Content Management. Their highly focused approach centers on solving issues that present barriers to rapid growth and revenue growth or other vital brand impact metrics.

At the end of the day, your brand is your reputation and it should drive all of your communications, both in PR and in Marketing. Some communications professionals will always take the simplistic view that, “perception is reality.” Our mission is to ensure that the brands we work with are bulletproof; defined by both their visual appeal and their inspirational ability to make reality a better place, for the community and for the world.